Visavie - counsellors in seniors' residences

Visavie faces stiff competition in a tough market: senior residences. And the challenge is even more difficult because Visavie is not a residence for seniors but rather, an intermediary service for the search and selection of residences for seniors. Consequently, Visavie must build and capitalize on a good reputation and the excellence of its service!

CHALLENGES

  • Increase site traffic
  • Increase brand awareness
  • Generate calls

SERVICES DELIVERY

  • Copywriting
  • Content Marketing
  • Social Media Marketing
  • Facebook PPC Campaigns

STRATEGY

  • Implement a Content Marketing and Keyword Acquisition Strategy
    • Update the Blog with a Publishing Schedule
    • Capitalize on Social Media to extend the Blog’s reach
    • Highlighting the personalized service and level of Customer Satisfaction
  • Amplify Content Marketing with Paid Marketing (Facebook Ads)

RESULTS

31 %
Increased website traffic for the first few posts written

29 %
Significant subscribers increase to the Facebook page the first year

55 %
Rapid increase in traffic on Facebook in the first year

67 %
Rapid increase in calls from the 1st year

Visavie Blog