Visavie faces stiff competition in a tough market: senior residences. And the challenge is even more difficult because Visavie is not a residence for seniors but rather, an intermediary service for the search and selection of residences for seniors. Consequently, Visavie must build and capitalize on a good reputation and the excellence of its service!
CHALLENGES
- Increase site traffic
- Increase brand awareness
- Generate calls
SERVICES DELIVERY
- Copywriting
- Content Marketing
- Social Media Marketing
- Facebook PPC Campaigns
STRATEGY
- Implement a Content Marketing and Keyword Acquisition Strategy
- Update the Blog with a Publishing Schedule
- Capitalize on Social Media to extend the Blog’s reach
- Highlighting the personalized service and level of Customer Satisfaction
- Amplify Content Marketing with Paid Marketing (Facebook Ads)
RESULTS
31 %
Increased website traffic for the first few posts written
29 %
Significant increase in Facebook subscribers in the 1st year
55 %
Rapid increase in traffic on Facebook in the first year
67 %
Rapid increase in calls from the 1st year
