Dutailier, manufacturer of children's bedroom furniture and rocking chairs

In the rocking chair and swivel chair market for over 40 years, Dutailier has built an international reputation for excellence by focusing on the superior quality of its products. However, competition is now pouring in from all corners of the globe in all market segments and on all platforms. In short, this is the time of new challenges!

CHALLENGES

  • Increase website traffic
  • Increase presence on Social Media
  • Increase brand awareness outside Quebec

SERVICES DELIVERY

  • Web Audit
  • Social Media Marketing
  • PPC Campaigns

STRATEGY

  • Establish brand positioning on unmatched product quality
  • Implement a Content Marketing Strategy targeting our key market segments
    • Capitalize on Social Media especially with live events and product launches
    • Generate interest with Social Media promotions
  • Improve the reach of Content Marketing through Promotions, Contests and Paid Marketing (Facebook Ads & Google Ads)

RESULTS

62 %
Significant increase in website traffic in the first year

284 %
Strong increase in the level of engagement on Social Media

A RECORD YEAR
Record reach for our live events

Dutailier Blog, manufacturer of rocking chairs
Promotion of Dutailier children's bedroom furniture