Although the College and its members enjoy a good reputation, they have had to deal with increased competition in recent years, mainly from similar areas of expertise and the ever-increasing amount of health information available on the web; both of which have had a definite impact on the College and its members’ practice!
CHALLENGES
- Increase website traffic
- Increase the level of engagement on Social Media
- Increase awareness of the profession and the College
SERVICES DELIVERY
- Web Audit & SEO
- Content Marketing
- Social Media Marketing
- PPC Campaigns
STRATEGY
- Web Audit & SEO
- Implement a thorough Content Marketing Strategy
- Educating and convincing about the expertise of physiotherapists; seizing the conversation about our expertise
- Keyword Acquisition and Content Creation Strategy
- Give Social Media a central role in the conversation to extend our reach
- Training in Content Marketing for existing staff in order to ensure the follow-up of the implemented strategy
- Further improve the reach and conversion of Content Marketing with Paid Marketing (Facebook Ads & Google Ads)
RESULTS
111 %
Significant increase in traffic to the blog in the first year
163 %
High level of engagement on Social Media; especially “sharing” of blog posts
43 %
Significant increase in website traffic in the first year
