{"id":1561,"date":"2022-01-13T22:02:28","date_gmt":"2022-01-14T03:02:28","guid":{"rendered":"https:\/\/dvcom.ca\/digital-marketing-services\/ppc-campaigns\/"},"modified":"2024-09-18T06:43:08","modified_gmt":"2024-09-18T10:43:08","slug":"ppc-campaigns","status":"publish","type":"page","link":"https:\/\/dvcom.ca\/en\/digital-marketing-services\/ppc-campaigns\/","title":{"rendered":"PPC Campaigns"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-white-color has-accent-background-color has-text-color has-background\" style=\"grid-template-columns:60% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2021\/09\/Google-Ads-Campaigns-1920X1277-1024x681.jpg?strip=all\" alt=\"Google Ads, the spearhead of online advertising campaigns\" class=\"wp-image-619 size-full\" srcset=\"https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2021\/09\/Google-Ads-Campaigns-1920X1277-1024x681.jpg?strip=all 1024w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2021\/09\/Google-Ads-Campaigns-1920X1277-300x200.jpg?strip=all 300w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2021\/09\/Google-Ads-Campaigns-1920X1277-768x511.jpg?strip=all 768w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2021\/09\/Google-Ads-Campaigns-1920X1277-1536x1022.jpg?strip=all 1536w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2021\/09\/Google-Ads-Campaigns-1920X1277.jpg?strip=all 1920w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2021\/09\/Google-Ads-Campaigns-1920X1277.jpg?strip=all&amp;w=384 384w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2021\/09\/Google-Ads-Campaigns-1920X1277.jpg?strip=all&amp;w=1152 1152w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2021\/09\/Google-Ads-Campaigns-1920X1277.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-atteindre-et-convertir-une-question-d-analyse\">Reaching and converting&#8230; a question of analysis!<\/h2>\n\n\n\n<p>PPC instantly gives your brand a much greater reach and exposure on search engines; key factors in acquiring new customers.<\/p>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The customer journey feeds our Data Science, which improves our understanding of your customer base and determines high-converting keyword and campaign buying opportunities!<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-strategie-d-acquisition-de-clientele\">Customer Acquisition Strategy<\/h2>\n\n\n\n<p>In digital marketing, traffic is key. The web offers a world of opportunities but it is also a battlefield. It takes a solid acquisition strategy to continuously feed your website with new visitors.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-campagnes-ppc-sur-les-medias-sociaux\">Social Media PPC Campaigns<\/h2>\n\n\n\n<p>Social Media allows for more precise targeting than search engines and advertising is better integrated into the content and environment of the media; it is therefore less invasive and often more effective.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-campagnes-ppc-sur-les-moteurs-de-recherche-reseaux-d-affichage\">Search Engines &amp; Display Networks PPC Campaigns<\/h2>\n\n\n\n<p>Keywords purchase on search engines and display networks is the spearhead of any customer acquisition strategy and is one of the fundamental digital marketing tactics to focus on.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-campagnes-ppc-de-retargeting-remarketing\">Retargeting &amp; Remarketing PPC Campaigns<\/h2>\n\n\n\n<p>It is 5 times less expensive to retain an existing customer than to acquire a new one. Remarketing \/ Retargeting consists of retargeting current customers or retargeting visitors who already know your brand.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-white-color has-accent-background-color has-text-color has-background\" style=\"grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-nous-aidons-nos-clients-a-atteindre-leurs-objectifs-d-affaires\">We help our clients achieve their business goals!<\/h2>\n\n\n\n<p>The successful results of our PPC campaigns are the result of a personalized approach that integrates an in-depth and continuous analysis of your customers&#8217; activities and aspirations&#8230; sometimes late at night!<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c002-1024x658.jpg?strip=all\" alt=\"Apple workstation to run PPC campaigns\" class=\"wp-image-22 size-full\" srcset=\"https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c002-1024x658.jpg?strip=all 1024w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c002-300x193.jpg?strip=all 300w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c002-768x494.jpg?strip=all 768w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c002.jpg?strip=all 1400w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c002.jpg?strip=all&amp;w=560 560w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c002.jpg?strip=all&amp;w=840 840w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c002.jpg?strip=all&amp;w=1120 1120w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c002.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color\" style=\"font-size:24px\"><strong>You&#8217;ve got a challenge?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-offrez-nous-le-privilege\">Let us help you succeed!<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background wp-element-button\" href=\"https:\/\/dvcom.ca\/en\/contact\/\">CONTACT<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reaching and converting&#8230; a question of analysis! PPC instantly gives your brand a much greater reach and exposure on search engines; key factors in acquiring new customers. The customer journey feeds our Data Science, which improves our understanding of your customer base and determines high-converting keyword and campaign buying opportunities! Customer Acquisition Strategy In digital&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1523,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"PPC Campaigns and Keyword Purchase Strategy","_seopress_titles_desc":"Our PPC Campaigns supported by targeted Keyword Buying Strategies amplify the impact of our Content & Social Media Marketing","_seopress_robots_index":"","_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1561","page","type-page","status-publish","hentry","description-off"],"featured_image_src":null,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Denis Paul","author_link":"https:\/\/dvcom.ca\/en\/author\/zenden\/"},"uagb_comment_info":0,"uagb_excerpt":"Reaching and converting&#8230; a question of analysis! PPC instantly gives your brand a much greater reach and exposure on search engines; key factors in acquiring new customers. The customer journey feeds our Data Science, which improves our understanding of your customer base and determines high-converting keyword and campaign buying opportunities! Customer Acquisition Strategy In digital&hellip;","_links":{"self":[{"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages\/1561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/comments?post=1561"}],"version-history":[{"count":24,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages\/1561\/revisions"}],"predecessor-version":[{"id":1945,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages\/1561\/revisions\/1945"}],"up":[{"embeddable":true,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages\/1523"}],"wp:attachment":[{"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/media?parent=1561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}