{"id":1555,"date":"2022-01-13T21:51:04","date_gmt":"2022-01-14T02:51:04","guid":{"rendered":"https:\/\/dvcom.ca\/digital-marketing-services\/content-marketing\/"},"modified":"2024-09-18T06:42:34","modified_gmt":"2024-09-18T10:42:34","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/dvcom.ca\/en\/digital-marketing-services\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-white-color has-accent-background-color has-text-color has-background\" style=\"grid-template-columns:60% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2019\/01\/c107-1024x658.jpg?strip=all\" alt=\"Breathe App Content Marketing - example of creating targeted, value-added content\" class=\"wp-image-390 size-full\" srcset=\"https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2019\/01\/c107-1024x658.jpg?strip=all 1024w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2019\/01\/c107-300x193.jpg?strip=all 300w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2019\/01\/c107-768x494.jpg?strip=all 768w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2019\/01\/c107.jpg?strip=all 1400w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2019\/01\/c107.jpg?strip=all&amp;w=560 560w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2019\/01\/c107.jpg?strip=all&amp;w=840 840w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2019\/01\/c107.jpg?strip=all&amp;w=1120 1120w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2019\/01\/c107.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-brand-storytelling\">Brand Storytelling<\/h2>\n\n\n\n<p>We know how to choose the right words to create content that attracts attention, generates engagement, calls for sharing and ultimately promotes conversion.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Content Marketing relies on quality content that is a valuable resource for your customers and helps raise your brand profile and online reputation. More than that, they allow you to stand out from the competition.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-keyword-acquisition\">Keyword Acquisition<\/h2>\n\n\n\n<p>You need to identify your customers&#8217; needs and find their search phrases to understand the nature of their conversation. By addressing their needs with their keywords, you capture the conversation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-publishing-strategy\">Publishing Strategy<\/h2>\n\n\n\n<p>Targeted delivery of relevant content that meets the information needs of your target audience, influences their behavior, improves their interaction with your brand and maintains your web presence.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-content-creation\">Content Creation<\/h2>\n\n\n\n<p>Blog posts addressing the issues of your target audience, industry news, white papers, case studies, expert opinions, etc. We offer a wide range of content to position your brand advantageously on the web.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-email-marketing-campaigns\">eMail Marketing Campaigns<\/h2>\n\n\n\n<p>A privileged channel for direct communication with customers and information sharing, email marketing is probably the most underestimated digital marketing tactic because it is the most effective in terms of conversion.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-white-color has-accent-background-color has-text-color has-background\" style=\"grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-community-is-key-to-success\">Community is key to success!<\/h2>\n\n\n\n<p>Content Marketing calls for engagement and improves your ranking by creating and sharing quality information relevant to solving your community&#8217;s problems.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c000-1024x658.jpg?strip=all\" alt=\"Successful Content Marketing is about Quality and Creativity\" class=\"wp-image-114 size-full\" srcset=\"https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c000-1024x658.jpg?strip=all 1024w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c000-300x193.jpg?strip=all 300w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c000-768x494.jpg?strip=all 768w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c000.jpg?strip=all 1400w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c000.jpg?strip=all&amp;w=560 560w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c000.jpg?strip=all&amp;w=840 840w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c000.jpg?strip=all&amp;w=1120 1120w, https:\/\/ehu9ccdv3oe.exactdn.com\/wp-content\/uploads\/2018\/12\/c000.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color\" style=\"font-size:24px\"><strong>You&#8217;ve got a challenge?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-let-us-help-you-succeed\">Let us help you succeed!<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background wp-element-button\" href=\"https:\/\/dvcom.ca\/en\/contact\/\">CONTACT<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Storytelling We know how to choose the right words to create content that attracts attention, generates engagement, calls for sharing and ultimately promotes conversion. Content Marketing relies on quality content that is a valuable resource for your customers and helps raise your brand profile and online reputation. More than that, they allow you to&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1523,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Content Marketing including Creation and Publishing of Targeted Content","_seopress_titles_desc":"Content Marketing including content creation and targeted publishing, keyword acquisition and email marketing campaigns","_seopress_robots_index":"","_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1555","page","type-page","status-publish","hentry","description-off"],"featured_image_src":null,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Denis Paul","author_link":"https:\/\/dvcom.ca\/en\/author\/zenden\/"},"uagb_comment_info":0,"uagb_excerpt":"Brand Storytelling We know how to choose the right words to create content that attracts attention, generates engagement, calls for sharing and ultimately promotes conversion. Content Marketing relies on quality content that is a valuable resource for your customers and helps raise your brand profile and online reputation. More than that, they allow you to&hellip;","_links":{"self":[{"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages\/1555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/comments?post=1555"}],"version-history":[{"count":7,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages\/1555\/revisions"}],"predecessor-version":[{"id":1944,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages\/1555\/revisions\/1944"}],"up":[{"embeddable":true,"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/pages\/1523"}],"wp:attachment":[{"href":"https:\/\/dvcom.ca\/en\/wp-json\/wp\/v2\/media?parent=1555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}