THE CONTEXT
Visavie faces tough competition in a booming market: retirement homes. And the challenge is all the more difficult because Visavie is not a residence for old people but rather, a search and selection intermediary service for seniors. Consequently, Visavie must build and capitalize on good notoriety and the excellence of its service.
CHALLENGES
- Increase site traffic quickly
- Generate calls
STRATEGY
- Content Marketing Strategy & Keywords Acquisition
- Capitalize on Social Media to extend our reach (Facebook, GoogleMyBusiness)
- Capitalize on the Human Side of Service with Emphasis on Video in Social Media
- Boost Content Marketing with Paid Marketing (Facebook Ads, AdWords)
RESULTS
- Excellent web site traffic for blog posts written in the first 6 months
- Rapid increase in Facebook traffic during the same period
- Constant increase in Facebook page subscribers during the same period
- Increase of Calls
