Visavie

THE CONTEXT

Visavie faces tough competition in a booming market: retirement homes. And the challenge is all the more difficult because Visavie is not a residence for old people but rather, a search and selection intermediary service for seniors. Consequently, Visavie must build and capitalize on good notoriety and the excellence of its service.

 

CHALLENGES

  • Increase site traffic quickly
  • Generate calls

 

STRATEGY

  • Content Marketing Strategy & Keywords Acquisition
  • Capitalize on Social Media to extend our reach (Facebook, GoogleMyBusiness)
  • Capitalize on the Human Side of Service with Emphasis on Video in Social Media
  • Boost Content Marketing with Paid Marketing (Facebook Ads, AdWords)

 

RESULTS

  • Excellent web site traffic for blog posts written in the first 6 months
  • Rapid increase in Facebook traffic during the same period
  • Constant increase in Facebook page subscribers during the same period
  • Increase of Calls