Ordre Professionnel de la Physiothérapie du Québec


Although enjoying quite a good reputation, the Ordre and its members were facing increased competition from similar fields of expertise and from the ever-growing health information available on the web. Both phenomenon had an impact on the Ordre and on the practice of its members.


  • Increase website traffic
  • Increase engagement level on Social Media
  • Increase brand awareness


  • Web Optimisation and SEO
  • Keywords Acquisition
  • Implement a thorough Content Marketing Strategy to educate and convince of the keenness of physiotherapists’ expertise; seize the conversation about our expertise
  • Convey in the conversation a pivotal role to Social Media to extend our reach
  • Enhance Content Marketing reach and conversion even more with Paid Marketing (Facebook Ads & AdWords)


  • 100 % blog traffic increase over a 1-year period
  • 50 % website traffic increase over a 1-year period
  • High engagement level on Social Media; especially the “sharing” of blog posts
Client: OPPQ
Website: oppq.qc.ca
Services: SEO, Content Marketing, Social Media, PPC Campaigns