India Rosa

India Rosa

Indian Resto-Bar

THE CONTEXT

Launching another Indian restaurant on the Plateau represents quite a challenge considering that there are already several well-established ones; INDIA ROSA has therefore focused right from the start on two major attributes, its brand image and its location… and with great success, shall we say!

 

CHALLENGES

  • Generate site traffic quickly
  • Create spontaneous walk-in traffic
  • Position and create spontaneous brand awareness

 

STRATEGY

  • Web-Optimization and SEO
  • High-Frequency Content Marketing Strategy & Keywords Acquisition
  • Capitalize on Social Media to extend our reach (Facebook, Instagram, GoogleMyBusiness)
  • Raise interest with contests and promotions on Social Media
  • Boost our Content Marketing Reach with Paid Marketing (Facebook Ads, Instagram Ads, AdWords)

 

RESULTS

  • Excellent website traffic from the first 6 months
  • Fast increase in Instagram following during the same period
  • Constant increase in Facebook Page subscribers during the same period
Client: India Rosa
Website: indiarosa.com
Services: CONTENT MARKETING, SOCIAL MEDIA INTEGRATION, PPC CAMPAIGNS