Home Instead

THE CONTEXT

Home Instead had to contend with tough competition from the booming home care and help care market. And the challenge is made even more difficult by the fact that there are many types of home care and help, as well as professional caregivers and family caregivers. As a result, Home Instead had to rely on the excellence of its service and resources.

 

CHALLENGES

  • Increase site traffic quickly
  • Generate calls

 

STRATEGY

  • Content Marketing Strategy & Keywords Acquisition
  • Capitalize on Social Media to extend our reach (Facebook, GoogleMyBusiness)
  • Capitalize on the Human Side of Service with Emphasis on Video in Social Media
  • Boost Content Marketing with Paid Marketing (Facebook Ads, AdWords)

 

RESULTS

  • Excellent web site traffic for blog posts written in the first 6 months
  • Rapid increase in Facebook traffic during the same period
  • Constant increase in Facebook page subscribers during the same period
  • Increase of Calls

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