GURU

THE CONTEXT

Trying to establish a restaurant on the Plateau is not easy, especially in Indian cuisine where there are already some very well established names; GURU Bistro indien has chosen to be on the web since its inception … and it has paid off.

CHALLENGES

• Generate site traffic quickly
• Create spontaneous in-house clientele

STRATEGY

• Web Optimization and SEO
• High Frequency Content Marketing Strategy
• Capitalize on Social Media to expand our reach
• Generate interest with contests and promotions on Social Media
• Boost Our Content Marketing With Paid Marketing (Facebook Ads)

RESULTS

• Excellent website traffic in the first year
• 100% annual increase in traffic over the first 3 years
• Similar annual increase in Facebook Page subscribers during the same period