CONTEXT
Although enjoying an international reputation as a pioneer and a visionary in its field, the founder came as a challenger in the specialty market of In Vitro Fertilization facing 2 chains of IVF clinics.
CHALLENGES
- Increase website traffic
- Increase brand awareness
- Position ourselves as an IVF alternative of choice
STRATEGY
- Web Optimisation and SEO
- Implementing a thorough Content Marketing Strategy
- Highlighting the founder’s involvement for the benefit of reproductively challenged couples on all our web properties
- Capitalizing on Social Media to extend our reach
RESULTS
- 4,000 % website traffic increase over an 18-month period
- 2,000 % increase in Facebook subscribers over the same period
- The clinic has been operating at full capacity in that same period
Client: Fertilys
Website: fertilys.org
Services: Content Marketing, Web Optimization, Social Media Integration, Copywriting
