Fertilys

CONTEXT

Although enjoying an international reputation as a pioneer and a visionary in its field, the founder came as a challenger in the specialty market of In Vitro Fertilization facing 2 chains of IVF clinics.

CHALLENGES

• Increase website traffic
• Increase brand awareness
• Position ourselves as an IVF alternative of choice

STRATEGY

• Web Optimisation and SEO
• Implementing a thorough Content Marketing Strategy & Keywords Acquisition
• Highlighting the founder’s involvement for the benefit of reproductively challenged couples on all our web properties
• Capitalizing on Social Media to extend our reach

RESULTS

• 4,000 % website traffic increase over an 18-month period
• 2,000 % increase in Facebook subscribers over the same period
• The clinic has been operating at full capacity in that same period